Hi, my name is Rana Baasiri and I am the founder of brushifi.

As a working mother of 3, I frequently find myself managing multiple responsibilities including family, work, social commitments and personal well-being.

The demands of daily life often leave me exhausted and with little time or energy to focus on myself. Working an 8-5 job in a corporate setting, I felt stuck and overwhelmed by "Mom Guilt", which became more pronounced after the birth of our third child.

At that point, I realized I needed to make a change in my life as I was no longer feeling fulfilled. With my family and friend's unwavering support and encouragement, I decided to pursue my dream and passion of starting my own beauty brand. Those who know me well know how much I pay attention to aesthetics, looking neat and fresh everyday has always been on top of my priorities.

The journey began as I started to question how we, women, carry on with our lives trying to achieve perfection in everything we do; from being hands-on moms, to loving devoted wives, to career-oriented professionals and much more. I can confidently say that there is no magic formula to perfecting it all; while much effort is needed in all aspects of our lives, taking care of our beauty shouldn't be one.

Brushifi was founded with the aim of bringing more ease into women's lives, with the vision of redefining the beauty industry by providing women with practical on-the-go solutions that simplify their beauty routines.